Resources
The Major League Baseball’s ‘Social Media Derby’
“2011 State Farm Home Run Derby Tracker.” ESPN MLB. ESPN, 17 007 2011. Web. 17 Jul 2011. <http://espn.go.com/mlb/homerunderby >.
“First ‘Social Media Derby’ trends worldwide.”MLB.com-News. MLB, 12 007 2011. Web. 17 Jul 2011. <http://mlb.mlb.com/news/article.jsp?ymd=20110712&content_id=21757108&vkey=news_mlb&c_id=mlb&partnerId=aw-7596532315973095551-996>.
“”Social Media Derby” Produces New Followers For Tweeting MLBers.” Social Business Journal Daily. Social Business Daily, 11 007 2011. Web. 17 Jul 2011. <https://www.sportsbusinessdaily.com/Daily/Closing-Bell/2011/07/12/All-Star-social.aspx>.
T. Christopher Greenwell, et al. “Understanding Professional Athletes’ Use of Twitter: A Content Analysis of Athlete Tweets.” International Journal of Sport Communication 3.4 (2010): 454-471. SPORTDiscus with Full Text. EBSCO. Web. 17 July 2011.
Media On Ice
Friedman, Wayne. “NHL, NBC Sports Create Cross-Media Sales Venture.” Media Daily News. Media Post News, 11 007 2011. Web. 17 Jul 2011. <http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=153858 >.
Hartley, Matt. “NHL and NBC ink five year digital media sales pact.” Financial Post. Financial Post, 11 007 2011. Web. 17 Jul 2011. <http://business.financialpost.com/2011/07/11/nhl-and-nbc-ink-five-year-digital-media-sales-pact/>
“Hockey NHL & NBC Sports Group create groundbreaking media sales venture Read more: http://www.foxnews.com/sports/2011/07/11/nhl-nbc-sports-group-create-groundbreaking-media-sales-venture/#ixzz1SP8IQhH3.” Fox News.com. Fox, 11 007 2011. Web. 17 Jul 2011. <http://www.foxnews.com/sports/2011/07/11/nhl-nbc-sports-group-create-groundbreaking-media-sales-venture/>.
Hutchins, Brett. “TTHE ACCELERATION OF MEDIA SPORT CULTURE.” Information, Communication & Society 14.2 (2011): 237-257. Academic Search Complete. EBSCO. Web. 17 July 2011.
The Twitter Resource
Schultz, Brad, and Mary Lou Sheffer. “An Exploratory Study of How Twitter Is Affecting Sports Journalism.” International Journal of Sport Communication 3.2 (2010): 226-239. SPORTDiscus with Full Text. EBSCO. Web. 17 July 2011.
“The Twitter 100.” SI.com. CNN, 15 007 2011. Web. 17 Jul 2011. <http://sportsillustrated.cnn.com/2011/more/07/12/twitter100/index.html>.
“The Twitter 100 by sport.” SI.com. CNN, 15 007 2011. Web. 17 Jul 2011. <http://sportsillustrated.cnn.com/2011/more/07/14/twitter-100-by-sport/index.html>.
Werthiem, Jon. “Twitter is now a permanent part of the sports firmament Read more: http://sportsillustrated.cnn.com/2011/writers/jon_wertheim/06/29/twitter.thinkpiece/index.html#ixzz1SP5zXn7t.” SI.com. CNN, n.d. Web. 17 Jul 2011. <http://sportsillustrated.cnn.com/2011/writers/jon_wertheim/06/29/twitter.thinkpiece/index.html>.
Aussie! Aussie! Aussie! (Oi! Oi! Oi!)
Sheffer, Mary Lou, and Brad Schultz. “Paradigm Shift or Passing Fad? Twitter and Sports Journalism.” International Journal of Sport Communication 3.4 (2010): 472-484. SPORTDiscus with Full Text. EBSCO. Web. 17 July 2011.
#digisports- We’re Going Global!!
“Digi Sport Live.” Digi Sport Live. N.p., n.d. Web. 6 Jul 2011. <http://www.digisportlive.net >.
“Digital Sports Summit- Home.” Digital Sports Summit. Digital SportsSummit, 07072011. Web. 5 Jul 2011. <http://www.digitalsport.com.au >.
Hoskins, Simon. “The key ingredients for a great sports viral.” UKSN. TheUK Sports Network, 06072011. Web. 6 Jul 2011. <http://www.theuksportsnetwork.com/the-key-ingredients-for-a-great-sports-viral>.
“The UKSports Network.” UKSN. TheUK Sports Network, n.d. Web. 7 Jul 2011. <http://www.theuksportsnetwork.com/>.
Walsh, Sean. “Who uses the #digisport hashtag? Inside sports social media on Twitter.” Digital Football. Word Press, 30062011. Web. 5 Jul 2011. <http://digital-football.com/2011/06/30/who-uses-the-digisport-hashtag-inside-sports-social-media-on-twitter/>.
NextSportsStar.com
“2011 NBA Draft- ESPN.” ESPN. ESPN, n.d. Web. 6 Jul 2011. <http://espn.go.com/nba/draft >.
“Next Sports Star- Home Page.” Next Sports Star. Next Sports Star, n.d. Web. 5 Jul 2011. <“The Next Generation of Social Networking has Arrived: Nextsportstar.com.” PR Newswire. PR Newswire, 05072011. Web. 5 Jul 2011. . >.
“NFL Draft.” NFL. National Football League, n.d. Web. 6 Jul 2011. <http://www.nfl.com/draft/2011>.
“NFL draft 2011: The first-round picks – in pictures.” gaurdian.co.uk. guardian.co.uk, 29042011. Web. 8 Jul 2011. <http://www.guardian.co.uk/sport/gallery/2011/apr/29/nfl-draft-2011-first-round-picks-in-pictures>.
“The Next Generation of Social Networking has Arrived: Nextsportstar.com.” PR Newswire. PR Newswire, 05072011. Web. 5 Jul 2011.<http://www.prnewswire.com/news-releases/the-next-generation-of-social-networking-has-arrived-nextsportstarcom-125002684.html>.
The Threat of Tweeting Athletes
Greer, Clark F., and Douglas A. Ferguson. “Using Twitter for Promotion and Branding: A Content Analysis of Local Television Twitter Sites.” Journal of Broadcasting & Electronic Media 55.2 (2011): 198-214.Academic Search Complete. EBSCO. Web. 17 July 2011.
“McNabb Says Professional Athletes Should Stay Off Twitter.” Redskins Gab. RedskinsGab.com, 26 06 2010. Web. 26 Jun 2011. <http://www.redskinsgab.com/2011/06/26/mcnabb-says-professional-athletes-should-stay-off-twitter/>.
“Overtime Post – Pros and Cons of Athletes on Twitter.” Sports Networker. Sports Networker, 21 11 2010. Web. 3 Jul 2011. <http://www.sportsnetworker.com/2010/11/21/pros-cons-athletes-on-twitter
“Sports and Social Media: Where Opportunity and Fear Collide.” Tweeting Athletes. Tweeting Athletes, n.d. Web. 4 Jul 2011. <http://www.tweeting-athletes.com/>.
Van Grove, Jennifer. “Sports and Social Media: Where Opportunity and Fear Collide.” Mashable. Mashable, 09 05 2010. Web. 06 Jul 2011. <http://mashable.com/2009/09/05/sports-and-social-media/>.
Will YouTube Take Over Sports?
Bloom, Kristen, and Kelly Marie Johnston. “Digging into YouTube Videos: Using Media Literacy and Participatory Culture to Promote Cross-Cultural Understanding.” Journal of Media Literacy Education 2.2 (2010): 113-123. Education Research Complete. EBSCO. Web. 17 July 2011.
“Google’s YouTube in Talks to Stream NBA, NHL Games Live.” Bloomberg Businessweek. Bloomberg.com, 23 02 2010. Web. 17 Jun 2011. <http://www.businessweek.com/news/2011-02-23/google-s-youtube-in-talks-to-stream-nba-nhl-games-live.html>.
Halliday, Josh. “YouTube bids to become home of live sport online.” gaurdian.co.uk. gaurdian.co.uk, 23 02 2010. Web. 17 Jun 2011. <http://www.guardian.co.uk/media/2011/feb/23/youtube-sports-nba-nhl>.
Hipes, Patrick. “NBC, Versus Seal NHL Broadcast Rights.” Deadline.com. Deadline.com, 19 04 2010. Web. 10 Jun 2011. <http://www.deadline.com/2011/04/nbcuniversal-nets-keeping-broadcast-rights-to-nhl/>
“Youtube.com.” Alexa-The Web Information Company. Alexa.com, n.d. Web. 17 Jul 2011. <http://www.alexa.com/siteinfo/youtube.com>.
Like Two Peas in a Podcast:
“CBS Sports.” CBSSports.com. CBS, n.d. Web. 17 Jul 2011. <http://www.cbssports.com/#!/>.
Journal of Radio & Audio Media; May2010, Vol. 17 Issue 1, p1-1, 1p
“Podcasts.” CBSSports.com. CBS, n.d. Web. 17 Jul 2011. <http://www.alexa.com/siteinfo/youtube.com>.
Sports Center: Tweet the People:
“Brock Lesnar Replies To SMACK TALK From SportsCenter Twitter Followers.” YouTube. YouTube, 29 03 2011. Web. 17 Jun 2011. <http://www.youtube.com/watch?v=lakSZ1EKqTM>.
“Sports Center Twitter.” Twitter.com. Twitter, n.d. Web. 17 Jun 2011. <http://twitter.com/#!/SportsCenter>
“Sports Center.” Sports Center. Sports Center, n.d. Web. 17 Jun 2011. <http://espn.go.com/video/sportscenter>.
Thomases, Hollis. Twitter Marketing: An Hour a Day/ Hollis Thomases. Indianapolis, Ind. : Wiley Pub., c2010., 2010. JAMES MADISON UNIV’s Catalog. EBSCO. Web. 17 July 2011.
YES, I will “friend” you on Facebook:
“Former NY Times writer Jack Curry joins YES.” Yes Network. Yes Network, 23 02 2011. Web. 17 Jul 2011. <http://web.yesnetwork.com/news/article.jsp?ymd=20100223&content_id=8119830&vkey=1&oid=>.
“Jack Curry.” YES Network. YES Network, n.d. Web. 17 Jun 2011. <http://www.myyesnetwork.com/16197/>.
What You Want: Viral Marketing
“YES Network Facebook Statistics.” Social Bakers. Social Bakers, n.d. Web. 17 Jun 2011. <http://www.socialbakers.com/facebook-pages/226340355728-yes-network>.
SNY’s Approach:
“Blogs.” SNY.com. SNY, n.d. Web. 17 Jun 2011. <http://web.sny.tv/rss/blogs.jsp>
“Mets Weekly: Twitter.” SNY.com. SNY, 01 05 2011. Web. 17 Jun 2011. <http://web.sny.tv/media/video.jsp?content_id=14377239>.
“SNY.” Twitter.com. Twitter, n.d. Web. 17 Jun 2011. <http://twitter.com/#!/snytv>.
“SNY.” Facebook.com. Facebook, n.d. Web. 17 Jun 2011. <http://www.facebook.com/SNY?sk=wall>.
Social media marketing [electronic resource] : promoting your company through viral marketing / by Liana Evans.
stephzajac 